Insanely Simple (Häftad)
avKen Segall
ISBN: 9780670921188 - UTGIVEN: 201206"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But its worth it in the end, because once you get there, you can move mountains".
(Steve Jobs, "BusinessWeek", May 25, 1998).
To Steve Jobs, Simplicity wasn't just a design[...]
Insanely Simple (Pocket)
avKen Segall
ISBN: 9780670921195 - UTGIVEN: 2013-04-04Ken Segall was the marketing brain behind the Think Different campaign and Apple's iconic 'i'. Here he explains why simplicity is the secret of Apple's success.[...]
Insanely Simple: The Obsession That Drives Apple's Success (Inbunden)
avKen Segall
ISBN: 9781591844839 - UTGIVEN: 201204To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover fr[...]
Insanely Simple: The Obsession That Drives Apple's Success (Häftad)
avKen Segall
ISBN: 9781591846215 - UTGIVEN: 201304Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative director, Ken Segall played a key role in Apple's resurre[...]
